Find the hidden hoop!
For the world premiere of Warner’s Space Jam ‚A New Legacy‘ we developed an integrative activation concept on behalf of the official cooperation partner Snipes.
Customers of the Snipes flagship store in Berlin, had the opportunity to win a ticket for the exclusive world premiere by scoring a shot at the marked hoops in the city.
The Premiere Night.
After the city campaign, we hosted the official world premiere of the film in Berlin and transformed the cinema into a Space Jam exclusive experience space for the invited guests and ticket winners.
Services: Conception, Creation & Production
Photography: Nico Kasterke
Year: 2021
