Principles

As an agency dedicated to skateboarding and deeply rooted in skate culture, we act as an intermediary between brands and a high-value core audience consisting of skateboarders and street-level creatives. Our mission is to deliver brand messages with high impact and measurable ROI for our clients, while always creating benefits for the skateboard community. The successful implementation of all our projects follows three fundamental principles:

About us, fine lines, skateboard agency.

Founded in 2005, fine lines marketing remains focused on skateboarding and its related cultural universe. The two founders, Jonathan Wronn and Veith Kilberth, created the agency to turn their passion for skateboarding into a full-time job and serve the skateboard community with their expertise. Both Jonathan and Veith bring more than 20 years of skateboarding experience from active careers as sponsored athletes to the table, supplemented by skills in sports and brand marketing. This passion for skateboarding – and an extensive contact network in the core scene – informs marketing activities at fine lines on a daily basis. Even today, authentic involvement in skateboarding remains the key factor in selecting new hires for the agency’s growing team.

Over the years, our focus has gradually expanded into closely related sports and cultures, including street wear as well as core sports such as snowboarding, surfing, BMX, and wakeboarding (collectively known as action sports).

Skateboard events, skateboard influencers and integrative skateboard marketing concepts – bridging the gap between brands and the streets.

Skateboarders are not only strong ambassadors for brands in the urban realm. They are also a highly sensitive target demographic that can only be reached with authentic, relevant messages and campaigns. This is where fine lines can draw on our strong cultural roots to create credible connections between brands and skateboarders as the foundation for innovative and brand-specific marketing concepts.