For the launch of the Nike SB Air Max Ishod Wair aka. WairMax, we leveraged our close connections in the skateboarding community to complement an existing community moment in Barcelona with a complementary launch activation around the WairMax theme.

"Link to the city through skateboarding and graffiti"

Together with the renowned graffiti artist BCN Kills from Barcelona, we have developed a design that turns a classic Barcelona sightseeing bus into an illegally tagged bus, including the global OOH campaign that has been integrated as a bus advert on the back. In fact, it is adhesive film!