"ICH BIN 10 BERLINER"

In collaboration with SNIPES, we developed a concept that brought the creative of UFO361’s “Ich bin 10 Berliner” tour into a live store experience. Inspired by the official tour teaser – a homage to Point Break, where UFO and his crew rob a kiosk wearing JFK masks – we translated this cinematic narrative into a one-of-a-kind fan moment across SNIPES stores in Cologne, Frankfurt, and Berlin.

In each city, UFO “raided” the SNIPES store armed with T-shirt gun and spray cans while the crowds gathered outside. In a final twist, the “loot“ was signed and launched into the crowd – turning the heist into a shared celebration.

A high-energy moment that merged music and street culture with SNIPES as enabler of this unique experience.