Quickstrike
Nike SB
As a statement, Nike SB decided to release a full-length skate video during the Olympic Games in Paris. The objective was to create a moment with global radiance in the city that celebrates skateboarding beyond the arena without discrediting Olympic skateboarding.
We kicked off the journey with a one-of-a-kind video exhibition - a concept we developed to translate the history of Nike SB full-length skate videos into an actual space. The highlights from over 15 hours of the Swoosh’s contribution to the full-length video culture can be experienced in a 20 minute walk through. The narrative takes a critical look at the reduced attention span of people today and celebrates the full-length as a more satisfying and rewarding way to create and consume content.
The world premiere then took place in the Centre Pompidou cinema after a legendary pillow fight that went viral on social media, after we had adapted the trailer so that it could be played across the entire facade, with the Nike SB team riding a demo on Raphael Zarka's skateable sculpture.
Services
Conception, Curation, Production
Photography
Marcel Veldman, Thomas Busuttil
Video
Yann Garin
Year
2024
Quickstrike
Nike SB
As a statement, Nike SB decided to release a full-length skate video during the Olympic Games in Paris. The objective was to create a moment with global radiance in the city that celebrates skateboarding beyond the arena without discrediting Olympic skateboarding.
We kicked off the journey with a one-of-a-kind video exhibition - a concept we developed to translate the history of Nike SB full-length skate videos into an actual space. The highlights from over 15 hours of the Swoosh’s contribution to the full-length video culture can be experienced in a 20 minute walk through. The narrative takes a critical look at the reduced attention span of people today and celebrates the full-length as a more satisfying and rewarding way to create and consume content.
The world premiere then took place in the Centre Pompidou cinema after a legendary pillow fight that went viral on social media, after we had adapted the trailer so that it could be played across the entire facade, with the Nike SB team riding a demo on Raphael Zarka's skateable sculpture.
Services
Conception, Curation, Production
Photography
Marcel Veldman, Thomas Busuttil
Video
Yann Garin
Year
2024
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