20 Years of SB


Capsule of a brand journey.

To celebrate Nike SB’s 20th anniversary, we collaborated with Made For Skate to create a unique exhibition showcasing the 20 most defining subjects in the brand’s history. The exhibition toured the metropolises of Europe during 2022: Berlin, London, Copenhagen and Barcelona.

In parallel to the physical exhibitions, we extended the storytelling in content formats across all digital brand channels (Nike App, SNKRS, etc.).

Equality, Diversity & Inclusivity.

However, we didn’t just look to the past – with the goal of leveraging the anniversary to become the most culturally progressive brand, we developed a program of diverse activations around the exhibitions. From video premieres to art shows that were a platform especially for the communities, the next generation-, female- and trans-skaters.

Services: Creative Direction, Art Direction, Production
Curation: Jürgen Blümlein, Made For Skate
Product Photography: Cap10
Photography: Marcel Veldman, Roger Ferrero, Jenna Selby
Year: 2022