L'Habitat
Polaroid
Reinventing role of instant photography in the 21st century.
L’Habitat we created a first-hand view of the major cities that shape the culture of skateboarding. While all eyes were on the arenas in Summer of 2024, this exhibition shined a light on skateboarding’s creative energy and rebellious spirit as it thrives in Los Angeles, London, Tokyo, Barcelona, and Paris. The show took place in Paris during Mens Fashion Week SU24 while the photographs were looking into the inner life of these environments, where skateboarders live, work, play, create, and make memories.
As much as modern life is a quest for innovation and efficiency, the most interesting events are rooted in subversion. Through skateboarding, groups of misfits autonomously interact and reshape their habitats using the structures created for work, order, and recreation in ways they were never intended. Featuring work by Alex Papke, Sirus F. Gahan, Nobuo Iseki, Cris Bravo, Margaux Saingolet, Magdalena Wosinska, and more, we united a worldwide collective of renowned photographers from the skate community to present their finite environments through the medium of Polaroid that defines the happenstance of creativity.
From restrictive signs in Tokyo to emptied pools in LA, with L’Habitat we offered an unfiltered snapshot of the culture that shapes so many identities and is undergoing massive changes from the deluge of digital images to rampant commercialization. The show was entirely captured on Polaroid instant film as analogue medium that preserves real life. With this project Polaroid celebrated a culture of embracing the unknown, redefining city landscapes, and the power of a global community going against the grain.
Services
Narrative, Creative & Art Direction, Global Curation, Production
Photography & Stop Motion
Johannes Schön
Year
2024
L'Habitat
Polaroid
Reinventing role of instant photography in the 21st century.
L’Habitat we created a first-hand view of the major cities that shape the culture of skateboarding. While all eyes were on the arenas in Summer of 2024, this exhibition shined a light on skateboarding’s creative energy and rebellious spirit as it thrives in Los Angeles, London, Tokyo, Barcelona, and Paris. The show took place in Paris during Mens Fashion Week SU24 while the photographs were looking into the inner life of these environments, where skateboarders live, work, play, create, and make memories.
As much as modern life is a quest for innovation and efficiency, the most interesting events are rooted in subversion. Through skateboarding, groups of misfits autonomously interact and reshape their habitats using the structures created for work, order, and recreation in ways they were never intended. Featuring work by Alex Papke, Sirus F. Gahan, Nobuo Iseki, Cris Bravo, Margaux Saingolet, Magdalena Wosinska, and more, we united a worldwide collective of renowned photographers from the skate community to present their finite environments through the medium of Polaroid that defines the happenstance of creativity.
From restrictive signs in Tokyo to emptied pools in LA, with L’Habitat we offered an unfiltered snapshot of the culture that shapes so many identities and is undergoing massive changes from the deluge of digital images to rampant commercialization. The show was entirely captured on Polaroid instant film as analogue medium that preserves real life. With this project Polaroid celebrated a culture of embracing the unknown, redefining city landscapes, and the power of a global community going against the grain.
Services
Narrative, Creative & Art Direction, Global Curation, Production
Photography & Stop Motion
Johannes Schön
Year
2024
fine lines Marketing GmbH | Copyright All Rights Reserved © 2024
Copyright All Rights Reserved © 2024
Imprint & Privacy Policy