We were tasked by our client Nike with designing the brand experience on site and bringing the unique connection between SB and Nike's sports heritage to life. Since day 1, SB has been taking iconic silhouettes from Nike's rich history and breathing new energy through skateboarding - just think of the Dunk that was designed as a basketball shoe.
Finally, with the giant goal wall on the back of a vert-ramp, we developed an activation in which every festival visitor could prove their feeling in their feet. And guess who took it home once again? Yes, Brazil owned it.
Services
Conception, Design, Branding
Photography
Arturs Bogdanovics
Video
Pocket Skate Mag
Year
2024
