Brand history in a capsule

To celebrate Nike SB's 20th anniversary, we collaborated with Made For Skate to create a unique exhibition showcasing the 20 most defining subjects in the brand's history. The exhibition toured the metropolises of Europe during 2022 – Berlin, London, Copenhagen and Barcelona

In parallel to the physical exhibitions, we extended the narrative different in content formats across all digital brand channels (Nike App, SNKRS, etc.)

Pink Box or Blue Box Era?

SB fans split the history of the brand into the eras of different colored shoe boxes. As an integrative branding concept, we extended the 20 Years of SB story beyond the exhibition walls by scaling up the shoe boxes as giant skateable features for activations in the city.

Equality, Diversity & Inclusivity.

Become the most progressive brand - we developed a programming of diverse activations around the exhibitions. From video premieres to art shows that were a platform especially for next generation, female skaters and LGBTQIA+ communities.