We are fine lines.

The skater-owned and operated skateboard agency, dedicated to skateboarding and deeply rooted in its culture.

Services

Skateboarding is our main expertise and tool of choice to connect with a high-value young demographic.  We offer integrative brand communications tailored to our clients needs from consulting to strategic conceptualization, creative development, all the way to detail-oriented implementation and transparent scaling.

In contrast to the majority of marketing agencies, we as skateboard agency are highly specialized in theme and more generalized in scope of marketing functons. By offering a wide spectrum of communication services, we are able to connect brands with skateboarding in an authentic manner down to the last detail.

Events

Events

We create consumer brand experiences that engage core participants, inspire the crowd and energize the brand – from the streets to the feeds.

Visuals

Visuals

Strong images are the seeds from which strong brands grow. Still or in-motion, we create visuals that vitalize products and tell authentic stories for any communication needs.

Seeding

Seeding

The faces that fit the product – we identify the individuals that remarkably represent the brand values.

Retail Activations

Retail Activations

Presentation always matters – we can take care of making products stand out, tell a story and generate buzz at POS.

Media

Media

Planted in the streets, grown digitally – we make sure the messages achieves sustainable impact.

Principles

In order to connect the appropriate audience with the appropriate message at the appropriate time, we subscribe to these three fundamental principles on our checklist:

Innovation

Innovation

What’s hot right now and what’s not? Does this project create any added value for our audience?

Brand Fit

Brand Fit

Is the initiative compatible with the brand’s values? Is the brand a credible sender for this message?

Core Proof

Core Proof

Will the campaign stand up to the value judgement of the most critical core audiences?

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