Through The Hearts

Nike SB

With Through The Hearts, we developed a multi-channel content format for Nike that shows CPH Open from three completely different perspectives: the Local Hero, the Global Pro and the First Timer.

Everyone is a winner.

Besides Ville Wester, we also portrayed Paul Rodriguez and Lea Schairer (all global nike athletes) at the event, where skateboarders from all over the world are gathering. The idea is to show the diversity and subjectivity of skateboarding, where it’s not about finding one winner, but making everyone a winner.

Services: Concept, Content Direction, Production
Event Photography: Marcel Veldman
COP: Kamil Krzesniak
Year: 2022