The Shane Launch

Nike SB

This is not Los Angeles, this is Berlin-Friedrichshain.

For the introduction of  Nike SB’s new silhouette ‚The Shane‘ we recreated the iconic skate spot at the L.A. 7th Street School as a giant photo booth in Berlin.



The Extra Bit Experience

Invited guests had the exclusive opportunity to test the product pre-launch and get a nicely framed instant skate photo at the spot known from the latest ‚The Shane‘ campaign.

Services: Conception & Production
Photography: Nico Kasterke, Joel Peck
Video: Place Skateboard Magazine
Year: 2020