Event branding to connect.
The Copenhagen Open festival is a key moment for Nike SB to get in touch with the customer and the city. Following the objective of being a brand that stands for equality and inclusivity authentically, we developed this concept for Nike as part of their activations around the event, allowing the brand to celebrate with the skate community on equal footing and still be visible.
Multitool on the ground.
The bikes were mainly used by Nike’s top athletes like Ishod Wair or Leo Baker to follow the festival from spot to spot and bring some goodies. Whether it’s a skate session, brunch or open air cinema, the shoe box bikes are always functional and can be parked anywhere.
Services: Concept, design, activation
Realization: Esben Wisbech
Video: Pocket Skate Mag
Photography: Marcel Veldman, Fabian Reichenbach
Year: 2023
