Giant Shoe Boxes

Nike SB

Event branding with a story.

As part of the major event sponsorship at the Copenhagen Open, we developed an integrative branding concept for Nike SB that visually and contextually bridges the year-round and larger 20 Years of Nike SB campaign.

Pink Box or Blue Box Era?

SB fans and collectors divide the history of the brand into the eras of different colored shoe boxes. We scaled these up in detail skateable for the various CPH Open events across the city.

Services: Concept, Creative & Art Direction
Realization: CPH Open
Event Photography: Marcel Veldman
Illustration: Rob Mathieson
Year: 2022