Be@rbrick Dunk
Nike SB
Be@rbrick Dunk
In order to create hype in the digital feeds of skateboarders and sneaker heads across Europe, we developed an exclusive seeding package for the heat drop of the SB Dunk Low Elite Be@rbrick Elite QS sneaker, which combines the coveted shoes and toy in one single collector’s box.
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SOLD OUT!
The seeding package was sent out shortly before the official drop date and reached Nike athletes and select sneaker and entertainment influencers. The impact? Massive! The shoe sold out completely within a matter of hours across Europe at retailers and online.
Just In Time
Heat drops are all about momentum. So it was key to time the appearance on influencer feeds within days or hours of actual product availability.
