In order to create hype in the digital feeds of skateboarders and sneaker heads across Europe, we developed an exclusive seeding package for the heat drop of the SB Dunk Low Elite Be@rbrick Elite QS sneaker, which combines the coveted shoes and toy in one single collector’s box.
The seeding package was sent out shortly before the official drop date and reached Nike athletes and select sneaker and entertainment influencers. The impact? Massive! The shoe sold out completely within a matter of hours across Europe at retailers and online.
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