Nike SB

‘Deconstructed’ Retail

Right along to the launch of the Nike SB Sp’18 collection, we designed and implemented a whole new retail concept that seizes on the key product story of the season ‘Deconstructed’ in a visual way. As part of this story, three silhouettes (Dunk, Blazer and Janoski) got completely dismantled before being reassembled in a more simplistic way. We wanted to recreate this simplicity in our retail implementations.