Projects

Welcome to BerLAin – creation of a scaled ‘7th street’ photo booth as part of the global product launch of the Nike SB ‘The Shane’.

VHS meets Instagram – viral take on a 90’s skateboard classic, the #stilltrickchallenge.

Single source refinement and customisation of the most recent Nike collection products.

Implementation of a clean and simplistic retail concept that ties seamlessly to Nike SB’s key product story of the season Sp’18 – ‘Deconstructed’.

An extra dose of SB for the Nike SB corner in Berlin’s Nike Store.

Integrated event concept connecting the youth cultures of skateboarding and hip-hop in metropolitan cities across Europe.

Combining two collectors’ items in one collectors’ box – the Europe-wide seeding of the Nike SB Dunk Elite Low Be@rbrick QS.

Seamless product presentation from content to online store – interactive digital campaign accompanying the launch of NIKE SB’s Su’16 collection.

Authentic presentation of product USP TAP TECH across three different sports.

“Push For Your Spot” – interactive grass roots event concept and brand experience served to local skate community.

Interactive grass roots event concept celebrating the most important day in skateboarding’s global calendar.

Look book meets editorial content – creative storytelling around the launch Nike SB’s 2015 Winter collection.

Engaging storytelling around Snipes ambassador Modo Matinda and the importance of friendships and peer groups in skateboarding.

Paris meets Berlin – using the Benchmark contest to generate grass roots energy and engagement around the Nike Sb Su’17 collection launch.

Content accompanying team rider Justin Sommer on his journey to the world’s most important amateur skateboarding contest.

Consumer involvement from the streets to the feeds in Berlin – integrated communications concept surrounding the re-design of the infamous ‘Dog Shit Spot’.