Red Bull

#stilltrickchallenge

The #stilltrickchallenge – skateboardings interpretation of the #icebucketchallenge. After its origin in a simple Instagram post of Street League Skateboarding pro Matt Miller it quickly went viral with over 12,000 videos on social media. Right at the peak of this trend, we seized the moment and teamed up with Red Bull athlete Jost Arens to film our own rendition to attract media’s attention. Inspired by JB Gilet’s legendary section in the early 2000’s video “Cliché Freedom Fries”, we spiced up the #stilltrickchallenge and surprised the followers with a moving obstacle.

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Jost Arens, Still Trick Challenge | fine lines Marketing

#stilltrickchallenge

This clip of Matt Miller represents the “big bang” that unwillingly paved the way for the flood of still trick challenge posts that should follow within a few weeks all over the world.

Moving Obstacles

Right at the time when the challenge seemed to flatten, we made use of the viral element of the unexpected and reinterpreted JB Gilet’s idea of moving obstacles and adapted it for the #stilltrickchallenge.

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Red Bull | #stilltrickchallenge

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