Under the header ‘Push for your Spot’, we created an interactive event concept for the global Nike SB 2015 Go Skateboarding Day campaign, which we implemented simultaneously in Cologne, Zurich, and Berlin. The regional events involved the local skateboard communities surrounding Nike SB retailers by gathering them at the store and heading out pushing around the streets to drum up support for a skate park project in their city.
The schedule for the 2015 edition of Go Skateboarding Day: Meet up at the local skate shop, push through the streets together to the main skate spot, get a stamp and receive a donation receipt from Nike SB for your pushing efforts. Plus, have a great time in the process with your peers. The larger the community and covered distance, the higher the donations for the park project.
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