Nike SB

Be@rbrick Dunk

In order to create hype in the digital feeds of skateboarders and sneaker heads across Europe, we developed an exclusive seeding package for the heat drop of the SB Dunk Low Elite Be@rbrick Elite QS sneaker, which combines the coveted shoes and toy in one single collector’s box.

 

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SOLD OUT!

The seeding package was sent out shortly before the official drop date and reached Nike athletes and select sneaker and entertainment influencers. The impact? Massive! The shoe sold out completely within a matter of hours across Europe at retailers and online.

Nike SB, Bearbrick Seeding | fine lines Marketing
Nike SB, Bearbrick Seeding | fine lines Marketing

Nike SB, Bearbrick Seeding | fine lines Marketing

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Nike SB | Be@rbrick Dunk

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