After 10 years on the market and countless different versions and colorways, the Nike SB Stefan Janoski has practically placed itself „in the midst of society“. On the occasion of its 10th anniversary, it was the task for the summer 2019 collection to reposition the silhouette at the top of the pyramid – the street skateboarders – and bring new energy.
That is why we designed a concept that aimed to surprise and engage with the narrow target group in a unique way right in their natural surrounding. With a Volkswagen Polo Harlekin and a trunk load of Janoski’s, which, by chance happened to look exactly the same, we toured around Berlin’s skateboard hot-spots and handed out Janoski’s to the local skaters.
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